About Flore Cura

Ella and Ronit founded Flore Cura with a deep desire to support women undergoing breast cancer treatment. As mammography techs, Ronit see many women at various stages of their breast cancer journey. Through these interactions, she realized that while conventional medical treatments are abundant, there is a significant lack of holistic support for these women. She saw the need for something more.

In exploring ways to provide that support, Ronit recognized that one of the most crucial aspects is helping women regain a sense of normality and acceptance in their journey. It’s about empowering them to take control of their situation through self-care.

Skincare emerged as a powerful way to nurture and support the body through the many changes that treatments bring. With the help of nature, skincare provides a holistic approach to self-care, offering not just physical relief but also emotional comfort. Recognizing this need, she sought out a partner who shared he values of natural skincare, Ella was the perfect match.

“Together, we developed a line of natural skincare products specifically dedicated to women who have experienced changes in their breasts due to breast cancer.

We identified that the skin on the breast is exceptionally delicate, yet there was no product on the market designed specifically for this area. Just as there are special creams for the face, neck, or hands, we believed the breast deserved the same level of care. We also considered the natural solutions a woman would need to care for her body’s skin during different stages of breast cancer treatments.”