Our Story
Ronit, a dedicated Breast Imaging Specialist and passionate advocate for breast health, has spent over 15 years supporting women through some of their most vulnerable moments, from diagnosis to follow-up and recovery.
In her daily work, she offers more than just clinical care; she provides compassionate presence and emotional encouragement to women as they navigate their breast imaging experiences.
Over the years, Ronit came to see a deeper need—something beyond medical treatment. She noticed a gap in holistic support, especially in the small, quiet moments where a woman longs to feel whole again. This insight sparked a mission: to help women facing breast cancer reconnect with themselves through meaningful self-care. Ronit envisioned holistic solutions that would nourish both body and spirit
Inspired to provide meaningful support, Ronit recognizes the importance of helping women reclaim a sense of normality and empowerment through self-care.
With this vision in mind, Ronit sought a partner who shared her values in natural skincare. She found Ella, the creator behind an exceptional line of natural facial skincare products, and shared her mission to support women through transformative experiences. Skincare emerged as a powerful medium to nurture the body during periods of change, offering not only physical relief but also emotional comfort in a holistic way. Together, they engaged on developing a skincare line specifically crafted for women whose bodies are adapting to new phases of life.
Ella and Ronit recognizes that while the face, neck, and hands often receive dedicated skincare, the breast, an area uniquely delicate and deeply personal, is frequently overlooked. Understanding the sensitivity of this skin, the founders believed it deserved the same intentional care and nourishment. Drawing from both nature and considerate formulation, they explored botanical solutions designed to support and comfort the skin through the many physical changes a woman may experience.
This philosophy lies at the heart of Flore Cura’s mission: to restore balance, beauty, and connection through nature-infused self-care.
